The new subtle patters and their dynamic with the other visuals are definitely my favorite part of the redesign. Produced from the finest ingredients from France, Grey Goose Vodka is made with spring water from the Gensac that is filtered through champagne limestone. Grey Goose - Vive La Nuit Limited Edition French Vodka 2,190. Grey Goose - 200ml Miniature French Vodka 1,290. This is why the new Grey Goose packaging will definitely draw your attention in a duty free store. Grey Goose - 50ml Miniature French Vodka. However, having a splash of color on your label does help a lot as this study proves. This is a trend we’ve seen in wine bottles as well. In recent years, more and more consumers will go for a more minimal tag. Most people shop for alcohol based on the label. Download the vector logo of the Grey Goose brand designed by in Encapsulated PostScript (EPS) format. Its made from only two ingredients the finest soft winter wheat from Picardie and limestone. Ragged Edge has successfully made the brand feel more accessible in their attempt to, as they said it, “build a flexible identity full of optimism”įrom a marketing perspective, the shorter tagline that spells just “Vodka” now instead of “World’s best tasting Vodka” makes a lot of sense. The reasons why GREY GOOSE is such extraordinary vodka are clear. Albertus is a glyphic serif display typeface designed by Berthold Wolpe for Monotype’s British branch. The font used for the logo of the vodka brand is Albertus Roman. It was created in the 1990s by Sidney Frank, who sold it in 2004 to Bacardi. When it comes to the goose logo, I have some reservations regarding just how distinctive the goose will actually be.Īlthough I love the movement towards a more minimalistic icon, the 3D texturing that the logo previously had gave it character and a more luxurious identity. Grey Goose is a Bacardi-owned premium brand vodka produced in France. The perfect complement to the iconic lone goose symbol.” bespoke type is more contemporary, with just a hint of swagger. So we started by redrawing the logotype from scratch – the biggest change to the brand’s identity since its launch in 1997. The redesign was done by London, UK-based Ragged Edge. Grey Goose has revamped their visual identity and we love it. Grey Goose is a brand of vodka produced in France.
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